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Ninety Per Cent

Key Features of Ninety Per Cent:

  1. Responsible Materials: Ninety Per Cent uses ethically sourced and sustainable materials. From organic cotton to recycled fibers, the brand is committed to reducing the environmental footprint of its products. Each garment tells a story of respect for the earth and the communities involved in its production, addressing widespread concerns about textile pollution.
  2. Ethical Production: Labor ethics are a fundamental pillar for Ninety Per Cent. The brand adheres to fair and transparent manufacturing practices, ensuring safe working conditions and decent wages for all workers involved in its supply chain. This approach alleviates concerns about labor exploitation and contributes to building a more equitable future in the fashion industry.
  3. Durable Design: Ninety Per Cent challenges the fast fashion trend with timeless and durable designs. Each garment is conceived to withstand seasonal fashion fluctuations, promoting a “buy less, choose better” approach.
    Ninety Per Cent’s business model stands out not only for the quality of its products and its commitment to sustainability but also for a unique and altruistic strategy: donating 90 percent of its profits to charitable organizations and social causes. This approach not only reflects an innovative entrepreneurial mindset but also directly addresses social responsibility and community engagement. 
  4. Transparency and Trust: By committing to donate 90 percent of its profits, Ninety Per Cent sets a standard for transparency in the fashion industry. This transparency builds trust among consumers and demonstrates the brand¨s genuine dedication to making a positive impact.
  5. Positive Social Impact: Donating 90 percent of its profits allows the brand to have a significant impact on various social causes. From environmental projects to community initiatives, Ninety Per Cent actively contributes to the overall well-being. This model demonstrates that fashion can be a vehicle for positive social change.
  6. Consumer Awareness: By clearly communicating its commitment to donating 90 percent of profits, the brand not only attracts fashion-conscious consumers but also those who seek to contribute to social causes. This consumer-conscious approach is essential for building a community of followers committed to similar values.