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Phygital

(Physical + Digital)
A person can have one single being – one single reality – in both the physical and the digital world. Online life and digital conduct is just another facet of who we are. The goal is to consider and understand the activity of each physical and digital individual as one single reality. This new reality remains unexplored, but the way it plays out in the future will have a significant impact.

Fashion as a social, cultural and economic phenomenon has a great deal to observe, consider, meditate on, reframe and decide.

     

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