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How we buy and sell what we wear

Towards conscious buying and selling: I know what I’m buying and where my money is going.
The business model is changing. We don’t just buy clothes these days; we procure services for physical and digital clothing supply, collection, subsequent recycling and rentals.
Physical stores are now experience hubs where we are immersed in a multi-sensory experience of the products on offer and buy only what we know will contribute to a fairer, more sustainable world.


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